Today’s Challenge – Separating the Wheat from the Chaff 1/3

In today’s complex, confusing, confounding and fast-paced world, it is more important than ever to be able to distinguish real overall business performance from intermediate measures and “noise”            

We are inundated on a daily basis with talk of AI, Analytics, Key Performance Indicators and new paradigms to judge business success (such as “hits on the website” during the era).  There is no doubt that all of these metrics add to the overall understanding and diagnostic of business performance but they are all subsidiary to what really counts, the overall sustainable profitability of a business. (Continue to Part 2)