Advisors to Senior Management

Helping Senior Management to define organizational success, establish direction, grow their business and achieve corporate goals on a sustainable basis.

Our Services



Facilitating organization-wide Strategic Planning exercises with the Senior Management Team.


Performing independent and objective assessments of difficult circumstances or challenging situations facing organizations.


Facilitating the development of detailed plans to achieve profitable growth.


Participating with Senior Management in monthly, quarterly or semi-annual financial and operating reviews of actual performance vs plan and budget.


Advising on aligning the organization structure and implementing the appropriate staffing, management processes, systems, procedures and training and professional development to achieve objectives.


Mentoring CEOs, Presidents and other Senior Managers.

Credentials to Serve

Tim Shaw is the founding principal of MSA Consulting established in Toronto, Ontario, Canada in 1998.  Prior to launching MSA Consulting, Tim was a Partner and staff member with two global chartered accounting and management consulting firms for 28 years in both Toronto and Ottawa.

Tim is a FCMC (Fellow of the Association of Certified Management Consultants) and a CPA, CA.  He has an MBA from the University of Toronto and a B.A. from Queen’s University in Kingston, Ontario.  Tim is originally from Montreal, Quebec.

In 2013, he was named one of approximately 50 recipients of the Golden Jubilee Award from CMC Canada for distinguished service rendered to the profession of Management Consulting in Canada over the Association’s first 50 years (1963 to 2013).  Tim is a past president of the Ontario Chapter of CMC Canada.

Relevant Experience

For more than 30 years, Tim has assisted a wide range of entrepreneurial owner-managed businesses to develop and implement strategic plans and to facilitate solutions to specific management challenges.

For many of his clients, Tim serves as an ongoing management resource and advisor.  His continuing regular involvement with a number of clients goes back as far as the early 1990s.

Tim has spent much of the last 20 years converting the essence of winning “Big company” approaches to workable formats for smaller, leaner, more flexible owner-operated entrepreneurial ventures.

Tim’s earliest years of management consulting were spent working with companies of all sizes and numerous public sector organizations, trade and not-for-profit associations.


Personal Observations from 40+ Years in the Field of Management Consulting

Issue #8 - 10 Laws of Business

Today’s Challenge – Separating the Wheat from the Chaff 1/3

By Tim Shaw | September 6, 2019

In today’s complex, confusing, confounding and fast-paced world, it is more important than ever to be able to distinguish real overall business performance from intermediate measures and “noise”             We are inundated on a daily basis with talk of AI, Analytics, Key Performance Indicators and new paradigms to judge business success (such as “hits on…

Today’s Challenge – Separating the Wheat from the Chaff 2/3

By Tim Shaw | September 6, 2019

Let’s turn to the world of sport to better understand this notion.  In regular season NHL hockey, the standings show games won, lost, overtime losses, goals for, goals against and total points. However, only one measure really counts: Total Points, the result of all subsidiary factors.  The regular season is won by the team with…

Today’s Challenge – Separating the Wheat from the Chaff 3/3

By Tim Shaw | September 6, 2019

In business, we can rationalize performance around such factors as activity level, potential, customer satisfaction, quality and more but ultimately the only true measure of overall performance is sustainable or normalized profit.  The profit metric is the total score which sums up the effectiveness of all strategies, tactics, actions and follow through in a given…


Let's work together


Tim Shaw
MSA Consulting
67 Mowat Avenue
Suite 344
Toronto ON M6K 3E3
T: 416 588 8274

MSA Consulting’s office is located in Toronto near King and Dufferin Streets in the historic Carpet Factory Lofts.

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